EXPLORE THE GUIDE
FIVE THOUSAND YEARS OF SCENT
3000 BC
Ancient Egypt
Scented oils and resins such as myrrh and frankincense were blended for daily use and ceremony.
1200 BC
Mesopotamia
Tapputi, recorded on a clay tablet, is often called the first named perfumer in history.
10th Century
Distillation
Persian scholar Ibn Sina refined steam distillation, producing pure rose water and essential oils.
1600s
Grasse, France
Scented leather gloves turned this town into the world capital of flower growing and perfume.
1900s
The Modern Era
New aroma molecules opened a world of scents and made fine fragrance available to everyone.
FRAGRANCE CONCENTRATIONS
Parfum or Extrait de Parfum
20 – 30% fragrance oils
Eau de Parfum
15 – 20% fragrance oils
Eau de Toilette
5 – 15% fragrance oils
Eau de Cologne
2 – 4% fragrance oils
How to Apply
A few simple steps can make a big difference to how your fragrance develops and lasts.
-
Apply to pulse points
Spray on your wrists, neck and behind your ears, where natural warmth helps release the scent.
-
Moisturize first
Apply an unscented lotion before spraying to help your fragrance last longer.
-
Let it dry naturally
Avoid rubbing your wrists together after applying.
-
Spray from a short distance
Hold the bottle 5–7 inches from your skin for an even, fine mist.
-
Less is often more
Start with 2–4 sprays and reapply later if needed.
How to Store
Keep your fragrances in the best condition for longer with these simple tips.
Keep it dark
Store away from direct sunlight and bright light.
Keep it cool
A consistent, cool temperature helps preserve the scent.
Skip the bathroom
Avoid heat and humidity, which can degrade fragrance.
Keep the cap on
This helps prevent evaporation and keeps the scent fresh.
FIND YOUR SIGNATURE SCENT
PUT THE GUIDE TO WORK
Explore, learn and find fragrances that feel like you.
