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EXPLORE THE GUIDE

01

History

From ancient rituals to modern masterpieces.

02

Families

Explore the main fragrance families and what makes them unique.

03

Concentrations

Understand the differences and find the right strength for you.

04

How to Apply

Expert tips for making your fragrance last.

05

How to Store

Keep your scents in perfect condition.

06

FAQ

Straightforward answers to common questions.

FIVE THOUSAND YEARS OF SCENT

3000 BC

Ancient Egypt

Scented oils and resins such as myrrh and frankincense were blended for daily use and ceremony.

1200 BC

Mesopotamia

Tapputi, recorded on a clay tablet, is often called the first named perfumer in history.

10th Century

Distillation

Persian scholar Ibn Sina refined steam distillation, producing pure rose water and essential oils.

1600s

Grasse, France

Scented leather gloves turned this town into the world capital of flower growing and perfume.

1900s

The Modern Era

New aroma molecules opened a world of scents and made fine fragrance available to everyone.

WHICH FAMILY SPEAKS TO YOU?

Floral

Floral

Elegant, romantic and timeless floral notes.

SHOP SCENTS
Amber

Amber

Warm, sensual and addictive compositions.

SHOP SCENTS
Woody

Woody

Earthy, refined and enduringly sophisticated.

SHOP SCENTS
Fresh

Fresh

Crisp, clean and energizing fragrances.

SHOP SCENTS

FRAGRANCE CONCENTRATIONS

Parfum or Extrait de Parfum

20 – 30% fragrance oils

Eau de Parfum

15 – 20% fragrance oils

Eau de Toilette

5 – 15% fragrance oils

Eau de Cologne

2 – 4% fragrance oils

How to Apply

A few simple steps can make a big difference to how your fragrance develops and lasts.

  1. Apply to pulse points

    Spray on your wrists, neck and behind your ears, where natural warmth helps release the scent.

  2. Moisturize first

    Apply an unscented lotion before spraying to help your fragrance last longer.

  3. Let it dry naturally

    Avoid rubbing your wrists together after applying.

  4. Spray from a short distance

    Hold the bottle 5–7 inches from your skin for an even, fine mist.

  5. Less is often more

    Start with 2–4 sprays and reapply later if needed.

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How to Store

Keep your fragrances in the best condition for longer with these simple tips.

Keep it dark

Store away from direct sunlight and bright light.

Keep it cool

A consistent, cool temperature helps preserve the scent.

Skip the bathroom

Avoid heat and humidity, which can degrade fragrance.

Keep the cap on

This helps prevent evaporation and keeps the scent fresh.

READ THE FULL ARTICLE  →

FREQUENTLY ASKED QUESTIONS

What does sillage mean?
Should I test fragrance on my skin or on paper?
Can fragrance expire?
How many sprays should I use?
What is the difference between designer and niche fragrance?

FIND YOUR SIGNATURE SCENT

PUT THE GUIDE TO WORK

Explore, learn and find fragrances that feel like you.